The brand was beloved for its lively DJs, engaging programming, and interactive shows that included song requests, listener call-ins, and text-in promotions. MOR's tagline, "For Life!" resonated with its audience, emphasizing a commitment to being an essential part of listeners' daily lives through entertainment and community engagement.
However, in August 2020, following the non-renewal of ABS-CBN’s legislative franchise, MOR stations across the country ceased their traditional broadcasting operations. This was part of a broader cessation involving many of ABS-CBN's broadcast activities. Following this, MOR transitioned into MOR Entertainment, an online digital platform. It continues to provide music, entertainment, and news through social media and online streaming services. This shift allows MOR to reach its audience via digital means, adapting to the evolving media consumption landscape.
MOR Entertainment continues the legacy of the original network by keeping its audience entertained and engaged, albeit through a new medium, and maintains the essence of what made MOR a household name in Philippine radio.
If you're interested in specific programs, DJs, or how to access their digital content now, I can provide more details!
